Note: No pre-orders this time around. Once you can place your order it'll be on its way. There are a limited number of pieces per variation in total for this run so be sure to jump on the version you like before it's gone! :)
You’ve never held down your keys quite like this…
Specs first - then story. Scroll below for how we came up with the Anchor!
There are only a few things we carry every day. One thing I never leave behind is my keys. Yes, a knife, phone, and wallet are important but if I don’t have my keys it means mistakes were made. :) For years, I carried a small aluminum carabiner - you know the type, the one that gets banged up, the spring fails, has a wonky shape so it never really hangs right when attached to a belt loop, kinda hurts when you fidget with it - THAT one! I was working on a new model that has something to do with poisons and antidotes…and remembered I had to pick up something from a store nearby. As I grabbed my keys I depressed the latch and not only did my keys fall out - the latch completely broke and I was left with a limp latch (lol limp latch) and keys on the floor. As any good EDC nut would do, I went online that night to find the most awesome carabiner to replace the recently deceased one. I spent hours and couldn’t find anything cool, compact, and useful. They were all either more of the same as what I already had or extremely bulky and overbuilt making them not easily pocketable. It got me thinking - what if we approached the concept of a carabiner from a different angle and made it as easy to use, safe, and convenient as possible while still carrying that HEA cool factor.
We got to work on the Anchor and after 2 and a half years of prototyping, testing, and carrying we couldn’t be more proud to share it with the HEA fam.
The Anchor takes the concept of a carabiner and improves on it across 3 areas:
In terms of naming - we loved the idea of calling it the Anchor as it locks down your keys. Playing with that theme we knew we wanted to really differentiate the Anchor with fun inserts that were as cool to look at and touch, as they were functional for grip. After dozens of designs, we settled on a ripple and dot pattern allowing us to stay with the nautical theme and have 2 editions for the Anchor, the Grey Wave Edition (a play on the Great Wave painting by Hokusai) and the Aqua Drop Edition. As a small bonus, every Anchor will come with an artistic limited edition Anchor sticker that was carefully designed and brings that aquatic theme to the next level!
There are so many little design details on the Anchor - we’ll save some surprises for when you get yours. They’ll be welcome companions to any everyday carry loadout and elevate your key game to the next level. We’re so excited to be sharing the Anchor with the HEA fam and can’t thank you enough for the support!
Your neighborhood friendly Sam
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